Design Diaries: Penguin Designing x Blanc Salváge

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I'm Stacy

I’m the girl you bump into at a restaurant and instantly become best friends with over a cocktail, and passionate font designer.

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Caviar Font

A luxury editorial-inspired font, designed with high contrast for fashion and lifestyle branding

Unlocking Hidden Treasures

Harnessing the Potential of Fonts in Adobe Illustrator and Canva

Design Diaries: a monthly spotlight series that celebrates the incredible talent and creativity of designers who bring Blanc Salváge fonts to life in their work!

Each month, I’m honored to showcase a different designer who’s not only talented, but has also found unique ways to infuse Blanc Salváge fonts with their personal style. You’ll get to see stunning examples of their work, and discover how they’re pushing the boundaries of design with my fonts.

This series is a testament to the power of collaboration and the endless possibilities that emerge when passionate creatives get their hands on the right tools. Whether you’re a seasoned designer looking for inspiration or a typography enthusiast eager to see fonts in action, you’re in for a treat.


This month we’re featuring: Ingrid Urena of Penguin Designing

About Ingrid

Meet Ingrid Urena, the creative mind behind Penguin Designing. Based in sunny San Diego, California, Ingrid’s design journey began at the age of 15. By 18, she had already landed her first contract for TV marketing graphics – talk about an early start! But it was in 2009 that Ingrid officially launched Penguin Designing.

In 2016, she niched down to focus specifically on serving coaches and creatives, a decision that has shaped her business into the studio it is today. Her clients benefit from her extensive expertise as an official Showit Design Partner and Shopify partner.

Ingrid’ specialty lies in crafting strategy-led brands and Showit websites for coaches and creative small business owners. Her core services include custom brand and web design, Showit shop design, and Showit membership creation.

She’s also a speaker and educator, sharing her knowledge through courses like “WooCommerce Unleashed” and her podcast “The Inspired Brew.” Ingrid’s work has been featured in multiple summits, podcasts, Showit’s Spark Book, Showit’s blog, and Flodesk University.

Penguin Designing’s work using Blanc Salváge fonts

Ingrid’s thoughts on Eleven Eleven

“Blanc Salváge fonts bring a well-rounded freshness and elegance that immediately called for using them on Atelier21 Co’s rebrand! Eleven Eleven particularly felt like the perfect font since it has a modern look and it’s incredibly adaptable. I love that it has multiple weights for using across the copy with emphasis and ease of having as long text areas plus all the bigger ‘attention calling’ needs. For that particular brand, it was paired with Coastal Grey and it’s a to-die-for combination!! The elegance and fem touches of Coastal Grey with the modern look of Eleven Eleven? Absolutely elevated the brand!!”

Ingrid’s enthusiasm for Eleven Eleven is clear, and it’s easy to see why. The font’s versatility allows her to create designs that are both modern and elegant, perfectly aligning with her strategy-led approach to branding.

Connect with Penguin Designing

Website: www.penguindesigning.com

Instagram: @penguindesigning


Are you a designer using Blanc Salváge fonts in your work? I’d love to feature you! Slide into my DMs on Instagram and let’s chat about showcasing your creativity in our next Design Diaries installment.

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